Cloud marketing platform Turn has released an infographic - "5 Ways to Know Your Customers Better." The first piece of advice: be confident in marketing decisions, and use something like a data management platform (DMP) to help consolidate data.
The third advice is to tailor messages across all screens and channels. Even though users are becoming more segmented,
real-time technologies allow marketers to effectively track them across screens.
In their blog post, Turn writes, "By following these tips, you will not only have a more complete picture of your customers, but will gain invaluable insights that will help increase audience engagement and expand market reach, opening the door to immeasurable opportunities."
See below for the full infographic.