Coca-Cola is launching a music distribution hub to promote emerging global talent as part of a wider push with Spotify to boost its reach with teens. The soft drinks giant is working
with music licensing agency Music Dealers to raise the profile of 52 artists through its digital network. It follows an audition process that saw over 20,000 unsigned artists submit tracks that
incorporated the brand’s “five note” motif.
Read the whole story at Marketing Week »