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7-Eleven On 7/11: Slurpees Free

The day, 7/11 is Free Slurpee Day. The company is giving away free 12-ounce Slurpee drinks at participating 7-Eleven stores in the United States and Canada. There's aother stuff: Nathan Barnatt, YouTube dancer posted his version of the Slurpee dance, along with how to do it: www.7-eleven.com/slurpeedance. There are social media elements to that. At retail there's branded merchandise. The company's also holding a party in Malibu.

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