Around the Net
Content Focus Forcing Marketers To Become Publishers
- Red Rocket Media, Thursday, July 11, 2013 3 AM
As more and more companies turn to online content as a way of generating leads, marketing departments are being forced to rebrand themselves as publishers to keep up. This insight is delivered by digital marketing expert Elie Ashery, who recently talked to searchenginejournal.com about the ways in which companies can use a content marketing strategy to generate leads and expand their reach.
