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Spirit Of Deco Drives Morgan Stanley Campaign

  • Adweek, Thursday, July 11, 2013 8 AM

If you want to get a feeling for the new Morgan Stanley campaign, go to Rockefeller Center and look at the ceiling art by Jose Maria Sert. A veritable Sistine Chapel to the gods of American progress and can-do. The Martin Agency's creative for Morgan Stanley uses the motif, with art mirroring New Deal-era murals by artists like Thomas Hart Benton and Diego Rivera to illustrate, with a contemporary edge, Morgan Stanley's approach to money.

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