People for the Ethical Treatment of Animals is going for the throat with new ads showing photos of animals being skinned but they are made to look as if affluent people in furs and skins
are there. Slogan: "When you buy it, you become part of it." The aim of the new ads -- to debut in in New York City during Fashion Week in September -- is to get people to think twice about leather
shoes, alligator belts or fur hats.
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