It's in India now, but will the idea expand to other markets? India-based Dreamers Media and Advertising has a program in India where it will offer discounts to car owners who will allow
brands to display their ads on their new cars. Commenting on choosing this mode of transit media for the initiative, Sunis Mohamed, Chief Executive Officer and Founder, Dreamers Media and Advertising
said, “In India, the transit mode is not explored to the fullest when it comes to advertising.”
Read the whole story at Exchange4Media »