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Ultimately, 'Not About The Money': Why Disney And Fox Kept Hulu

  • The Wrap, Monday, July 15, 2013 5:07 PM
Disney and Fox decided to keep Hulu "because the bids were so good" -- between $750 million and $1.4 billion -- and " the quality of the bidders themselves" so high, that the two companies realized anew the value of their asset, writes Sharon Waxman. But ultimately, "It turned out not to be about the money," according to one bidder who spoke anonymously to Waxman.

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