Apple's plans for its new TV service would include "a 'premium' version of the service that would allow users to skip ads and would compensate television networks for the lost revenue, according to
people briefed on the conversations" between Apple and media execs, writes Jessica Lessin. However, "television-rights owners have been reluctant to embolden Apple’s push into the living room,
and compensation for skipped ads seems unlikely to be enough to convince them."
Read the whole story at JessicaLessin.com »