Around the Net
Playtex Talks Individuality And Style
- Direct Marketing News, Thursday, July 18, 2013 9:48 AM
Playtex Bras combined $10 million of TV, social, and digital to create a campaign that encourages women of all ages to “be uniquely you.” For the past six to eight months Playtex has been conducting a series of qualitative and quantitative research, including focus groups and surveys, to better identify women's underlying underwire frustrations and areas where the brand could improve.
