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Most Content Marketers Plan Budget Hikes

New research has found that 64% of content marketers are planning to increase their budgets in 2014, according The study was carried out by both the Content Marketing Institute and the Direct Marketing Association UK. It found that only 3% of those involved in content marketing are planning to reduce their budgets next year. Results also showed that companies investing the most in their content and using a wide variety of content tactics had the most effective campaigns.

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