• by January 10, 2001

With streaming media becoming a cutting edge placement opportunity, we’ll report occasionally on the top broadcast and internet stations carrying this type of advertising. MeasureCast, Inc. now provides audience size and demographic reports. The weekly ranking is based on Total Time Spent Listening (TTSL) - the total number of hours listeners access an on-line station's streamed content.

Internet-only broadcaster MEDIAmazing.com took the number one spot in the MeasureCast Internet Radio Top 25 ranking for the week of December 25. New York talk radio station WABC-AM came in second place after four weeks in the top spot. Nevertheless, ABC Radio enjoyed 13 of the top 25 positions.

"Because of increased demand to expand our popular Internet radio top 10 list, MeasureCast is now publishing the ranking of its top 25 Internet radio broadcasters," said MeasureCast CEO Edward Hardy.

Nazareth, Pennsylvania-based MEDIAmazing.com is the first Internet-only "Listener Formatted" station to appear in the weekly MeasureCast rankings. Listener Formatted stations allow people to customize their music play lists on-line. Other Internet-only stations on this week's list: BroadcastAmerica's Radio Margaritaville, HardRadio.com, 3WK UndergroundRadio, Oneplace's Black Gospel Network, BluesBoyMusic.com from the broadcastweb.com, and Morfeo's Onda Cero.

Holiday Listening Down

Internet radio listening for the week of December 25 was down compared to previous non-holiday weeks. Monday, December 25 saw the least number of Internet radio listeners. However, on-line listening increased as people returned to work on Tuesday and Wednesday, with Thursday, December 28 recording the greatest number of listeners. Listening tailed off again heading into the New Year's weekend.

Other facts from this week's MeasureCast reporting for 505 stations include:

The majority of Internet radio listeners were in the United States, followed by Canada, the United Kingdom, Japan, Mexico and Australia.

28 percent of Internet radio listeners were aged 25-34, followed by 35-44 year olds (24 percent), 45-54 year olds (18 percent), and 18-24 year olds (16 percent).

Eight percent of Internet radio listeners were 55 years of age or older. Nearly 72 percent of Internet radio listeners were men.

More detail is available at measurecast.com.