The platform lets users curate content from Instagram, Twitter, YouTube, Tumblr or specific URLs and displays the content in an stream that plays automatically. "We realised how hard it was to do something meaningful with social media content," Mihaly Borbely, co-founder of Brickflow, told Journalism.co.uk of the company's genesis. "You have all these curation tools but they don't let you build a visual narrative, you just get a linear feed."