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6 David Beckhams Sell Sky Sports

Beckham retired from active play earlier this year, but the global soccer icon continues to play as a marketing spokesman. He has five other Beckhams to help Sky Sports, the U.K.'s version of ESPN. The goal -- so to speak -- is to spread the word about the multi-platform options available to fans and viewers and also support a new kid's show, “Game Changer,” starring Beckham and 74 other athletes.

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