Around the Net
6 David Beckhams Sell Sky Sports
- NYSportsJournalism.com, Tuesday, July 23, 2013 8 AM
Beckham retired from active play earlier this year, but the global soccer icon continues to play as a marketing spokesman. He has five other Beckhams to help Sky Sports, the U.K.'s version of ESPN. The goal -- so to speak -- is to spread the word about the multi-platform options available to fans and viewers and also support a new kid's show, “Game Changer,” starring Beckham and 74 other athletes.
