Around the Net
Target Gaining On Walmart
- Chain Store Age, Wednesday, July 24, 2013 9:20 AM
While Walmart still leads Target in price advantage, according to Kantar Retail’s semi-annual pricing study, its lead has narrowed. Importantly, Target’s edible basket was within cents of Walmart’s. “Though bolstered by TPCs, Target’s ability to match Walmart’s pricing in a department where Walmart has focused its price leadership efforts is most impressive,” said Robin Sherk, director of retail insights for Kantar Retail and leading contributor to the study.
