- Adweek, Wednesday, July 24, 2013 4:27 PM
Ratings for such cable networks as ESPN, MTV and E! were down significantly in Q2 year-over-year ad spend: 31%, 31% and 25% respectively, according "to the Standard Media Index, which tracks
approximately 60 percent of media agency buys (excluding those from Omnicom and GroupM)," reports Sam Thielman. "The findings don't track CPM or volume specifically, but revenue from the major media
agencies, making the findings particularly useful at this moment, given that one of the agencies not participating (GroupM) is also the last agency standing in the ongoing upfront."
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