Around the Net
Fiat Versus Mini, At Least In Ads
- Forbes, Thursday, July 25, 2013 9:22 AM
Fiat’s spot featuring nude women painted to look like a car has gotten the Chrysler LLC brand a lot of attention but maybe not so much brand consideration. Ad awareness for the brand has continued its 2013 uptick, but purchase consideration remains behind the other minicar import, Mini. Both brands are aimed at roughly the same customer. Mini posted its best-ever sales month in June, up 9.6%. Fiat also posted strong sales so far this year, with a 7.9% increase in sales in the first quarter in the U.S.
