Around the Net
Can A Pretzel Be A Lifesaver?
- Burger Business, Thursday, July 25, 2013 9:22 AM
Wendy’s reported only a 0.4% gain in company-store comp sales for the second quarter, below expectations. So it is counting on its new and expensive Pretzel Bacon Cheeseburger to rescue 2013 sales. The company that devised “Image Activation” for remodeling is adding “system optimization,” otherwise known as refranchising. Wendy’s plans to refranchise 425 restaurants in its 6,500-store system, thus reducing the share of company-operated stores to 15% from 22%.
