With three-fourths of the $270 billion U.S. advertising market now controlled by five agency holding companies, conventional wisdom holds that there are few, if any, ad agencies left out there worth
buying. But three well-known retired Chicago advertising executives hope to debunk that theory by forming their own advertising "holding company." The trio wants to partner with solid agencies that
fly under the radar of the industry's colossal ad firms.
Read the whole story at Chocago Tribune, September 29, 2004