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Liquid-Plumr Brings Back The Beefcake

  • Adweek, Friday, July 26, 2013 8 AM

The housewife fantasy is back with brands like Clorox's Liquid-Plumr adding some sexiness to a commodity product with hunks and a message that the plumber will go to great lengths to clean.  DDB California, which a spot for the Clorox brand's "Double Impact" formula is doing the new ad for the brand's new "Urgent Clear" product.

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