June 3 - 6, 2024
Around the Net
Industry Reshaped By Digital
- USA Today, Wednesday, July 31, 2013 8 AM
The ad world is a digital world as convergence has almost eliminated the idea of traditional channels. The big merger of Omnicom Group and Publicis Groupe shows how traditional ad firms are evolving to better compete in this increasingly digital landscape. At the jump, a list of how digital is also changing how consumers act, how creative is changing to adapt, and how media marketplaces are morphing.
