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Publix Supermarkets To Sponsor NFL's Jax Jags

Florida supermarket chain Publix has agreed to a five-year sponsorship of the Jacksonville Jaguars, the National Football League team said on Saturday. The Lakeland, Fla.-based supermarket chain will be the “Official Supermarket of the Jaguars” and will be one of the team’s top-level sponsors. Winn-Dixie Stores, headquartered in Jacksonville, previously had been a supermarket sponsor of the Jaguars. A main element will be a tailgating platform tying tailgating parties with in-store promotions.

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