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Mobile Gamers Number Nearly Double Since 2011
- Computer Business Review, Wednesday, July 31, 2013 2:02 PM
The number of daily mobile gamers in the UK has grown 92% between January 2011 and April 2013, showing signs of soaring popularity of mobile gaming in the country, according to a new report. ComScore MobiLens' latest report revealed that of the overall gamers, women were more likely than men to play games daily, although men comprised a greater proportion of the total number of players. About 40% of smartphone gamers viewed in-game ads while 29% noticed ads in a non-game browser or app, while mobile games also witnessed high conversions.
