Major League Soccer and its marketing partners were all up in your face during the AT&T All-Star Game Wednesday night, but the real action for the league, official brands, players
and fans is the work being done to take MLS to the next global level, which takes its cue from MLS Fanfest performers Macklemore and Ryan Lewis' signature hit, "Can't Hold Us": "Tonight is the night,
we'll fight till it's over/So we put our hands up like the ceiling can't hold us."
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