In its quest to make online video more interactive, easy to maintain, and ultimately more useful for businesses, Boulder, Colo.-based FlixMaster announced today that it’s changing its name to Rapt Media. The company originally targeted its
platform at both enterprises and mainstream users, but it quickly found that its audience was more experienced than it expected. As FlixMaster, it developed a platform that made it simple for
businesses to put interactive video on the web and play it across devices (the company just announced support for the iPhone and Android).
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