Why is Zynga shutting down OMGPOP after spending a reported $200 million for the mobile-game developer in 2012? For one, “Zynga has to trim the fat,” write TechCrunch. “If it
doesn’t, it risks the whole company going under.” But, what about letting OMGPOP exist independently, as some employees reportedly suggested? “The fear might have been that if OMGPOP
succeeded … it could have been embarrassing for Zynga,” TechCrunch suggests.
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