Here's the tale of a public service direct-mail campaign with a, uh, smelly twist, launched by McCann Erickson: dog walkers who failed to scoop the poop in Brunette, Spain, received special delivery
packages of their dog's waste matter, in an effort to shame them into cleaning up after their pooches. The town's mayor estimates a 70% improvement in poop-scooping -- and the campaign's agency
mastermind says it's brought "some very serious clients" to the agency.
Read the whole story at The New York Times »