Rodale Forms 'Marketing Solutions' Unit

  • November 5, 2004
Rodale has formed a new division, Rodale Marketing Solutions Group, which in combines Rodale's existing corporate ad sales, integrated marketing services, custom publishing, and partnership development businesses. Denise Favorule, former vice president and group publisher of Rodale's Women's Group, will head the new group as vice president, managing director. Favorule, who joined Rodale in 1996, most recently led Prevention and Organic Style magazines' sales and marketing teams.
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