Add John McEnroe to the list of athletes — including Dwyane Wade, Drew Brees, Magic Johnson and Albert Puljois — who appear in multi-media efforts for Dove Men+Care. The
brand, which this year becomes an official partner of the ING NYC Marathon, hopes the strategy will help push global sales of male-specific grooming products from $19 billion in 2009 to $28 billion in
2014.
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