Around the Net
Wheaties Runs First Interactive Effort With NFL RB Peterson
- NYSportsJournalism.com, Tuesday, August 13, 2013 9:15 AM
Wheaties, which has been putting athletes on its cereal box covers since Lou Gehrig in 1934, is taking its covers into the digital age. The new three-box release featuring Adrian Peterson of the Minnesota Vikings adds an interactive feature with the NFL's 2012 MVP that enables consumers to access exclusive content, photos and other bonuses.
