General Mills is hoping a new campaign for its Greek yogurt will steer conversation to taste, and away from the buzz about how the thick and creamy blends fit the growing desire that
consumers have for protein. So Yoplait Greek yogurt, which the marketer has relaunched with a new formula, packaging and advertising, is debuting a campaign that says "it's time healthy gets a dose of
happy." The series of spots carries the tagline, "It's time to lick the lid again."
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