In an exclusive arrangement with Lindt, Target is devoting shelf space and endcap displays to a line of premium chocolates geared to members of Generation Y.
Lindt’s Hello line of chocolate, in flavors like Strawberry Cheesecake, Caramel Brownie and Cookies & Cream, and are meant to fill a niche in the market for premium chocolates geared to
young consumers. Packaging features eye-catching unique taglines that read, “Hello, my name is caramel brownie. Pleased to meet you. Nice to sweet you.”
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