With more and more publications creating in-house divisions to handle sponsored content for advertising clients -- most recently the Huffington Post and Wired
-- "it’s key for these
in-house agencies to maintain independence from editorial departments, lest conflicts of interest arise," writes Kira Witkin. She provides a rundown of major companies that have ventured into this
area, noting that Monocle
magazine, "with 20 percent of pages in last issue devoted to native ads, has blurred this line without so much as an eyebrow raise from industry commentators."
Read the whole story at World News Publishing Focus »