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Lincoln Launches Limited-Edition Black Label Collection

Aiming to rebuild its credibility in the hot luxury market, Lincoln is debuting a new line of limited-edition products -- the Black Label Collection. Models feature “ultra-premium” exterior and interior design “themes” specifically crafted for individual models like the Lincoln MKZ and the upcoming MKC compact crossover. Plans call for special services and support, including a “traveling trunk show,” with salespeople calling on potential buyers rather than requiring customers to come to showrooms.

Read the whole story at Detroit Bureau »

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