Reebok has invited ad execs Emily Hodgson and Emilie Riis to collaborate on potential future footwear designs, following the pair’s recent high-profile media campaign aimed at
Nike’s “too pink” women’s products. The campaign, which ran under the banner Purple Unicorn Plant (PUP), centered its lobbying efforts on Nike, with social media executions
running with the hashtag #PleaseJustDoIt. “It’s great to see that we’ve struck a chord with so many women round the world who feel the same way we do,” Riis says, “and we
are driven by giving them a better trainer selection in smaller sizes.”
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