• The New York Times, Friday, August 16, 2013 2:06 PM

In June, ailing fashion pub Lucky got its third editor in 13 years, courtesy of Anna Wintour, "who appointed [Eva Chen] editor... in one of [Wintour's] first major moves as Condé Nast creative director," writes Marisa Meltzer. Chen, first hired as a Lucky consultant, had quickly replaced then-editor Brandon Holley, who was brought in just as unceremoniously to topple founding editor Kim France off the masthead in 2010.

"Many industry observers believe the promotion of Ms. Chen — who is social-media savvy and casually tweets about everything from Jane Austen to the thief who stole her credit card (she tracked him down and was considering calling his mother) — may represent a turning point not just in the history of Lucky, but fashion magazines in general," writes Meltzer.

We're not sure what makes Chen so different, beyond her social media skills. All the new stuff in the September issue of the mag, her first as editor, seemed very Vogue-like, from the fancy photos to the first-person essays.  In this New York Times piece, Chen sounds like any other fashion magazine editor: “I have a bag and shoe addiction,” she is quoted as saying.

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