Media buyers and marketers should re-evaluate "the role of cinema advertising, and other high-impact media, in the media mix," neuromarketing expert Peter Steidl tells the Asia Media Journal.
"The heightened visual and audio intensity that a cinema provides can be especially effective in making an ad or brand message easier to remember," according to the Journal, in this piece that
discusses how neuroscience can aid marketing and advertising.
Read the whole story at Asia Media Journal »
