Guess where advertising is booming? "The baseball radio broadcast, for so long the soundtrack of summer with an almost sacrosanct rhythm of familiar voices, is now laden with paid advertisements for
everything from the umpire lineup to the postgame wrap-up," writes Richard Sandomir. He dissects the trend, "most pronounced in Yankees broadcasts. The first Yankees walk prompts, 'Just walk into any
of CityMD’s six convenient locations.'”
Read the whole story at The New York Times »
