Ad whiz Alex Bogusky, who has already made the soft drink industry mad with anti-obesity efforts, is taking the wraps off a “Made in America” video that he hopes will go
viral, and in the process, create 1 million jobs. The premise of the Made Movement is simple: He wants people to buy just 5% more things made in America. And in a twist, patriotism isn’t as much
the motive as environmentalism: Red, white and blue is the new green.
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