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Consumers Crave High-Tech Pet Products

Technology is beginning to play a big role in the way pet owners care for their pets. Among the new offerings in the $50 billion annual market: San Francisco's own Whistle raised $6 million in June for its $100 Fitbit-like activity tracker device for canines, which monitors dogs' sleep and exercise patterns; Rover.com,  an online alternative to traditional dog boarding; and Halo Belt, a company that makes illuminated pet collars, launched via Kickstarter. 

Read the whole story at San Francisco Chronicle »

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