Fans of Mozilla's free, open-source Firefox browser make the ardent Apple faithful look like a bunch of slackers. Their community-generated Spread Firefox (SFX) campaign, launched less than two months
ago, is already one of the watershed campaigns in interactive marketing history. It's helped generate over a million downloads per day since Firefox went out of beta on Tuesday; registered over 25,000
volunteer marketers; encouraged about 100,000 Web sites to display promotional buttons and banners; generated wall-to-wall coverage in the blogosphere and mainstream media; and raised a quarter of a
million dollars for a full-page ad in The New York Times.
Read the whole story at ClickZ, November 12, 2004
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