At the same time as Kevin Spacey was telling TV executives to embrace online or die at the annual industry gathering in Edinburgh, a combined audience of
12 million viewers was settling down at home to watch ITV's Emmerdale and EastEnders on BBC1. Those millions of soap fans could be forgiven for thinking the technological revolution espoused by the
Hollywood star had passed them by (when in fact, it is just beginning). There was no shortage of warmth in Edinburgh for Spacey's sentiments. If anyone can deliver a winning speech, it's a double
Oscar winner, but the backlash was not long in coming.
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