The Audit Bureau of Circulations Thursday disclosed a plan to increase its 260-employee staff - about half of them auditors - by as much 20 percent over the next year in order to increase the amount
of spot-checking the organization does on newspaper audits, reports
The New York Times. ABC executives, which made the disclosure during the bureau's conference in Toronto, said its auditors'
new responsibilities would including making phone calls to samples of people identified as subscribers of the nation's largest papers, to verify they were not only receiving those papers but also
paying for them.
