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'Baltimore Sun' Runs 'Terrible' Retro Ad On Home Page

The old-fashioned, copy-intensive Jarvis Appliance ad that recently ran on The Baltimore Sun's home page generated negative buzz, featuring "an aesthetic seemingly borrowed from PennySaver" that at least one commenter called "terrible," writes Tim Peterson. "But the ad suggests one good thing for the paper," continues Peterson: "It shows that The Sun is getting very local advertisers to presumably pay top dollar for key inventory,"  Jim Spanfeller, CEO of Spanfeller Media Group, tells Peterson.

Read the whole story at Advertising Age »

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