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'WaPo' Pitches Native Ads For Print Edition

The Washington Post is now selling native advertising for its print edition that should begin running in the third or fourth quarter. "The ad units on offer include one the Post calls an 'agenda setter,' wrapped around a portion of the front page and featuring both display advertising and copy resembling editorial content,"writes Michael Sebastian. "Another execution sits among true editorial content on the fold inside the paper."

Read the whole story at Advertising Age »

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