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MTV Online Prank Promotes Catfish Series
- The Drum, Thursday, August 29, 2013 1:27 PM
MTV has launched an online prank campaign to promote the second series of its TV show Catfish which airs next Monday (2 September). The media owner worked with creative agency Ralph to produce the campaign, which centres on a webcam forum, which fans can log-in to chat live with the show’s characters. The twist of the campaign is that the video fans see when they log-in to the forum is prerecorded, mimicking a live experience.
