One in four of the world’s population regularly accesses games on the Internet, while in the US alone there are 145 million casual gamers – around 50% of the population – according to a recent report from global strategy consultants Roland Berger. Analyst estimate that the global online and mobile gaming market will show an increase in value of almost 60% by 2016 reaching $46 billion, from $29 billion in 2012 with the biggest growth outside the US and Western Europe. Also, gaming is mainstream now.