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Fast Food Ads Still Attract Kids
- Food Product Design, Friday, August 30, 2013 9 AM
Since 2006 the Better Business Bureau has run an initiative in which companies will pledge to run commercials that feature meal combinations that meet certain nutritional values and stay away from appealing to kids with toys, for example. A new academic study in Plos One shows fast feeders focused on toy premiums, movie character tie-ins, and efforts to brand the company, like showing a street view of the restaurant.
