Around the Net
Unilever Launches UK Push For Knorr
- Marketing Week, Friday, August 30, 2013 9 AM
Unilever-owned food brand Knorr is launching an online portal to recruit food enthusiasts to act as advocates as part of a wider £12m marketing push to raise its profile in the UK.The company is going from promoting the convenience of its products to creating campaigns that push its quality and taste credentials.
