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CBS Enlists NFL Stars In Anti-TWC Ad

  • Reuters, Friday, August 30, 2013 3:22 PM
In the latest volley in the CBS-Time Warner carriage war, CBS is running ads starring football star siblings Peyton and Eli Manning urging viewers to "tell your friends with Time Warner Cable to switch providers now, so they'll be ready for the games on CBS."  Sort of ineffectual, though -- how likely are folks to take word-of-mouth action on a matter that doesn't concern them?

On the other side of the fence, Time Warner cable subscribers -- at least in our neck of the woods -- are being offered a free on-demand movie to make up "for any inconvenience caused by this current broadcast channel blackout."



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